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職務編號： |
HM250240 |
職務類別： |
企劃/行銷/廣告/公關 |
職務說明： |
The EC Marketing Manager will focus on digital marketing strategies, campaign execution, and content-channel alignment to drive high-quality traffic and maximize conversion on the EC platforms. Key Responsibilities: • Plan and execute monthly marketing campaigns to support traffic and conversion goals. • Manage paid ads (Meta, Google, affiliate networks) and optimize based on ROAS & CAC. • Collaborate with creative/content team for ad creatives, product pages, landing pages. • Own customer journey optimization, SEO, retargeting, and A/B testing. • Monitor and report campaign performance, user behavior, and funnel metrics. • Develop affiliate/influencer programs to expand reach within budget. • Coordinate with EC Head on promotions, pricing strategy, and inventory plans. |
工作地點： |
桃園/新竹/苗栗 |
薪 資： |
面議 |
專長條件： |
• 3–5+ years in digital marketing or EC marketing, preferably DTC or startup experience. • Strong in Meta Ads, Google Ads, GA4, SEO/SEM, Klaviyo/email funnels. • Knows how to manage marketing budget and optimize CPC/CPA for efficiency. • Experience with influencer/affiliate marketing and campaign tracking tools (UTM, Looker Studio). • Understanding of webshop conversion UX (product detail page structure, checkout UX). • Analytical thinker, agile executor, performance-focused. • Fluent in English; other EU |
求才內容說明 |
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產業類別： |
電子/電腦/週邊 |
公司背景： |
光學器材製造業 |
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